ECDMA Senior Member Aram Shakhbandaryan’s Startup Empy.ai Advances as Digital Startup Awards Semifinal Winner

The E-Commerce & Digital Marketing Association (ECDMA) is pleased to highlight new international recognition achieved by Senior Member Aram Shakhbandaryan, CEO and Co-Founder of Empy.ai, whose startup has been selected among the semifinal winners of the Digital Startup Awards 2025.

The Armenian national semifinal took place on November 4, 2025, at Engineering City in Yerevan, where Empy.ai competed alongside leading technology startups representing Armenia’s rapidly growing innovation ecosystem.

Following presentations evaluated by industry experts and ecosystem partners, Empy.ai was announced as one of two semifinal winners together with ReEducate, advancing to the next stage of the international program. The competition is organized by IT Park Uzbekistan and the Ministry of Digital Technologies of Uzbekistan, with Armenian ecosystem support provided by the Enterprise Incubator Foundation (EIF) and Enterprise Armenia.

Empy.ai, led by Aram Shakhbandaryan, is an AI-powered communication intelligence platform designed to help founders, sales teams, and professionals improve negotiation outcomes and business communication through real-time analysis and structured feedback.

ECDMA recognizes the achievements of its Senior Members not only within marketing and digital strategy but also in building products that contribute to the global technology ecosystem. Empy.ai’s advancement highlights how Armenian founders continue to bridge AI innovation, business communication, and international startup collaboration.