About e-Commerce & Digital Marketing Association

The e-Commerce & Digital Marketing Association (EDMA) is a professional organization dedicated to connecting, educating, and empowering the global e-commerce and digital marketing community.

Mission

The EDMA is committed to accelerating the growth and success of the global e-commerce and digital marketing industry. We believe that by connecting, educating, and empowering professionals from all over the world, we can create a more vibrant and supportive community that is equipped to meet the challenges and opportunities of the 21st century.

History

The EDMA was founded in 2023 by a group of professionals with decades of experience in e-commerce and digital marketing. These professionals were passionate about the industry and committed to helping it grow and succeed. They believed that by creating a professional organization, they could provide a forum for professionals to connect, learn, and collaborate.

The EDMA’s founders also recognized that the industry is fragmented across regions. They wanted to create an organization that would bring together professionals from all over the world. They believed that by sharing knowledge and experiences, professionals could help to accelerate the growth and success of the industry.

The EDMA’s founders were also committed to establishing professional standards in the industry. They believed that by creating clear roles and responsibilities, professionals could work more effectively together.

Values

The EDMA is guided by a set of values that reflect its commitment to the e-commerce and digital marketing community. These values are:

• Collaboration: We believe that by working together, we can achieve more than we can individually.
• Education: We believe that education is essential for professional development and career growth.
• Innovation: We believe that innovation is key to the success of the e-commerce and digital marketing industry.
  Integrity: We believe that honesty, transparency, and fairness are essential for building trust and credibility.

Challenges and opportunities

The e-commerce and digital marketing industry is facing a number of challenges and opportunities. On the one hand, the industry is growing rapidly, with new technologies and trends emerging all the time. This presents opportunities for professionals to develop new skills and knowledge. On the other hand, the industry is also becoming increasingly competitive, with businesses competing for a share of a growing market. This presents challenges for professionals to stay ahead of the competition.

In addition to these challenges and opportunities, the e-commerce and digital marketing industry is also facing a number of diversity challenges. The industry is still relatively white and male-dominated, and it can be difficult for professionals from underrepresented groups to find opportunities and succeed in their careers.

The EDMA’s role

The EDMA plays a vital role in helping the e-commerce and digital marketing industry meet these challenges and opportunities. The association provides a forum for professionals to connect, learn, and collaborate. The EDMA also offers a variety of educational programs and resources to help professionals develop their skills and knowledge.

The EDMA is committed to promoting diversity and inclusion in the e-commerce and digital marketing industry. The association believes that diversity is essential for the success of the industry. A diverse workforce brings a variety of perspectives and experiences to the table, which can lead to innovation and better decision-making.