Tag: insights

An Endless Source of Content That Most Businesses Overlook

Operational transparency as a short-form video strategy, tested through 45 videos for a Mercedes-Benz truck repair service. Content teams are.

Digital Trust: Its Impact on Business and Consumer Behavior and How to Build It in Practice

The digitalization of the economy has changed not only how brands communicate with consumers, but the very mechanism by which.

Competing for the Answer: How AI Is Rewriting Distribution Logic

In February 2026 ChatGPT passed 900 million weekly users, twice the figure of a year earlier. It has become the.

The Shelf Space Weekly #23: China Won the Headcount. America Kept the Money

The story everyone tells about Amazon and Chinese sellers is a displacement story. Chinese sellers came, conquered, and are now.

The Shelf Space Weekly #22: On TikTok Shop, the Product Has to Be the Demo

Amazon is built to carry everything. Type almost any product into the search bar and a result comes back —.

The Shelf Space Weekly #20: Amazon Is Taking Back First-Party Share — And That Should Get Your Attention

For years, the direction seemed obvious. Amazon was steadily stepping back from first-party retail, letting third-party sellers take over more.

The Shelf Space Weekly #19: When 16% of Sellers Generate Half the Sales

A small minority of sellers now drive roughly half of all third-party gross merchandise volume on Amazon. That statistic sounds.

The Shelf Space Weekly #18: E-Commerce Is Now a $10 Trillion Industry. That Changes the Conversation.

Global e-commerce has crossed an important milestone. Online retail now represents roughly ten trillion dollars in annual sales worldwide. It’s.

The Shelf Space Weekly #17: ChatGPT’s 4% Fee and the Reality of How Commerce Actually Works

When news surfaced that ChatGPT would take a roughly 4% fee on transactions, the reaction online followed a familiar pattern..

The Shelf Space Weekly #16: Amazon Seller Registrations Hit a Decade Low — And That’s Not a Bad Thing

For more than a decade, Amazon’s growth story was told through a single lens: how many new sellers joined the.