Tag: insights

Netflix and Amazon Ads: A Partnership That Redraws the Map

The digital ad industry just got a shakeup: Netflix has selected Amazon as its global advertising partner. Starting next year, Amazon.

The Shelf Space Weekly #9. Retail Media’s Big Three Show Us Where the Future Is Headed

Retail media isn’t just growing — it’s becoming the connective tissue of modern commerce. The latest earnings from Amazon, Walmart,.

The Space Shelf Weekly. Amazon’s Same-Day Grocery Push: Can It Break Walmart’s Lead?

Amazon’s grocery play is back in the spotlight. The company announced it will roll out same-day delivery for perishables to.

The Strategic Power of Brand Salience

Consumers are exposed to countless brand messages every day. But when it’s time to make a choice—standing in front of.

Amazon Simplifies Seller Feedback – Here’s What Brands Need to Know

In a quiet but potentially impactful update, Amazon is overhauling its seller feedback system. The days of star ratings and.

Amazon Prime Day 2025: Performance, Pressure & the New Rules of Engagement

Amazon’s 10th Prime Day is officially behind us. And while the company reported yet another “record-breaking” event, seasoned sellers and.

Alena Astravukh on AI-First SEO Strategy: How to Build Scalable Search Visibility

AI-first SEO is a fundamental shift. LLMs and automation are changing how content is created, discovered, and ranked — requiring.

The Shelf Space Weekly. Prime Day 2025: Day One – What the Numbers Are Really Telling Us

Prime Day 2025 kicked off with a bang—sort of. While traffic and spending were up year-over-year, the data paints a.