The E-Commerce and Digital Marketing Association (ECDMA) hosted an insightful online workshop titled “Marketing and Management in IT: From Backend Developer to Product Manager,” led by Anatolii Skrypniak on February 16, 2024, at 16:00 CET. This hands-on session was designed to equip IT professionals with practical skills and strategies for transitioning from technical roles to leadership positions in the dynamic field of IT management.
About the Speaker
Anatolii Skrypniak, a seasoned IT professional with over 20 years of experience, is the founder and leader of e-katalog, one of Eastern Europe’s most popular e-commerce platforms. His journey from a backend developer to a product manager and entrepreneur is a powerful example of how technical expertise and strategic thinking can drive success.
Highlights of the Workshop
During the workshop, participants engaged with Anatolii’s personal journey and practical examples to explore:
- How to effectively transition from technical roles to project and product management.
- The importance of understanding market needs and incorporating marketing strategies into product development.
- Techniques for balancing technical responsibilities with team management and leadership.
Participants had the opportunity to apply key concepts through interactive exercises and discussions, ensuring a deeper understanding of the challenges and opportunities in IT management.
Practical Insights
The session emphasized actionable strategies, such as:
- Delegating tasks while maintaining control over critical aspects of project development.
- Leveraging technical knowledge to manage complex product lifecycles.
- Developing a leadership mindset to guide teams toward innovation and success.
A Collaborative Learning Experience
This workshop provided a platform for IT professionals, developers, and aspiring product managers to share experiences and learn practical approaches to career growth. By the end of the session, attendees had gained tangible skills and knowledge to navigate the shift from technical work to strategic leadership.
Although registration for this event is now closed, ECDMA continues to organize similar workshops to empower professionals in the e-commerce and digital marketing industries.
Registration: https://ecdma.org/events/anatolii-skrypniak-marketing-and-management-in-it-from-backend-developer-to-product-manager/