We are pleased to announce an exclusive ECDMA-hosted masterclass:
“Fixing the Funnel in Low-Frequency, Experience-Driven Businesses“, led by renowned CRM strategist and ECDMA Senior Member Yana Shirokova, taking place on September 6, 2024.
This session is a must-attend for professionals in industries where traditional funnel strategies fall flat—sectors like live entertainment, ticketing, events, premium services, and cultural institutions. Yana will present her original frameworks developed over 12+ years of work with episodic audiences, emotional customer journeys, and low-margin environments.
Participants will gain access to proven audience segmentation models, intent-driven trigger chains, and retention strategies that generate real impact – even when customer interaction is rare. The session will include practical tools, case studies, and live Q&A.
Join us to learn how some of the most unpredictable audiences can become your most loyal customers.
📅 Date: September 6, 2024, 18:00 GMT+3
🎙️ Speaker: Yana Shirokova, Senior Member of ECDMA, Head of Loyalty & Analytics at MTS Live
🔗 Registration: https://ecdma.org/events/fixing-the-funnel-in-low-frequency-experience-driven-businesses