The E-Commerce & Digital Marketing Association (ECDMA) is pleased to announce an upcoming online masterclass, “AI in E-commerce: Trends, Tools, and Practice 2023,” featuring guest lecturer Kostyantyn Bondar, founder of DarinX and an experienced expert in AI-driven digital products and e-commerce solutions. Scheduled to take place online, this session is designed for marketers, e-commerce business owners, product managers, and aspiring AI specialists seeking a clear and practical understanding of how artificial intelligence is reshaping modern online commerce.
This masterclass will focus on the most impactful AI trends transforming e-commerce today, offering participants a structured and applied perspective on how generative AI, automation, and real-time personalization can be translated into measurable business results. Combining strategic insight with live demonstrations and hands-on practice, the session will help attendees move beyond theory and confidently apply AI tools within real business environments.
Kostyantyn Bondar is the founder of DarinX, an international IT company he built from the ground up and successfully positioned as a reliable custom software development partner for clients in the United States, Europe, and Ukraine. Over the course of his career, Kostyantyn has delivered more than 100 projects spanning web, mobile, and AI-powered solutions, and under his leadership DarinX generated over $100,000 in revenue on the Upwork platform. The company has also been recognized in the Clutch ranking among the top outsourcing companies in Ukraine.
In addition to his entrepreneurial work, Kostyantyn acts as a strategy and product consultant for startups, helping teams design scalable architectures, define long-term technology strategies, and implement AI solutions with tangible commercial impact. His experience includes delivering MVPs and implementing AI-driven functionality at Pibox.com, contributing to a 20% increase in revenue, as well as developing browser extensions with a million-user audience.
Kostyantyn is an active contributor to the professional IT and AI community. He has spoken at industry events such as AI Summit Kyiv 2020, participated in round tables and hackathons, and is well known for building effective remote work systems for distributed teams. His ability to explain complex technologies in a structured, business-oriented manner makes him a highly valued educator and speaker.
What to Expect
This masterclass will provide a comprehensive and practice-oriented roadmap for applying AI in e-commerce environments. Participants will gain both strategic understanding and hands-on experience with tools and use cases that can be implemented immediately.
Key discussion topics include:
Introduction to AI in the E-commerce Ecosystem Understand the role of AI in modern online retail and why the rapid growth of generative AI, automation, and personalization has made the current period a critical turning point for e-commerce.
AI Trends in E-commerce Explore generative AI for content and image creation, real-time personalization, recommendation engines, AI chatbots and voice assistants, demand forecasting, dynamic pricing, visual search, and examples from leading platforms such as Amazon, Shopify, AliExpress, and Wildberries.
AI Tools for E-commerce Operations Review practical tools for marketing, analytics, personalization, and customer support, including ChatGPT, Jasper, Midjourney, Stable Diffusion, HubSpot AI, Mailchimp AI, Shopify Magic, Google Analytics with AI insights, Dynamic Yield, Zendesk AI, and Intercom AI, supported by live demonstrations.
Key AI Use Cases in E-commerce Learn how AI can increase conversion rates through personalization, automate large-scale content production, boost average order value with recommendations, reduce customer support costs using chatbots, and optimize logistics through demand and supply forecasting.
Practical Hands-On Session Participate in building an AI-powered mini project covering product content generation, SEO elements, personalization scenarios, and the creation of a basic chatbot trained on FAQ data.
Step-by-Step AI Implementation Framework Gain a clear methodology for introducing AI into business processes, from identifying automation opportunities and defining goals to launching MVPs, scaling solutions, and evaluating ROI.
Q&A Session Engage in an open discussion featuring real business cases, expert feedback, and actionable recommendations from the speaker.
Additional Insights
Participants will leave the masterclass with a structured understanding of how to responsibly and effectively integrate AI into e-commerce operations. The session is ideal for professionals who want to move from experimentation to systematic adoption of AI technologies that drive efficiency, personalization, and sustainable growth.
Event Details
Date: July 7, 2023 Duration: 2–2.5 hours Location: Online (access details will be provided to registered participants) Language: English
Register Now
Do not miss this opportunity to learn from an experienced founder and AI practitioner who has successfully applied artificial intelligence across multiple digital products and international markets. Register for “AI in E-commerce: Trends, Tools, and Practice 2023” and gain practical, expert-led insights into building smarter, more competitive e-commerce businesses.
Join us online and take the next step toward confidently applying AI in your e-commerce strategy.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
