ECDMA is excited to present an exclusive online webinar, “Loyalty Programs and Customer Retention through Data and AI,” led by the distinguished Viktor Ganchev. Scheduled for July 16 2024 at 12:00 (UTC-5) CET, this session offers a powerful opportunity for marketing professionals, business owners, and automotive industry leaders to explore how data analytics and artificial intelligence are reshaping customer loyalty strategies and driving long-term growth.
Viktor Ganchev, CEO of WedoAutomotive.marketing, is an award-winning marketing strategist and recognized expert in automotive business transformation. With more than 15 years of international experience spanning the CIS, Europe, and the United States, Viktor has guided numerous companies through digital transformation, data-driven decision-making, and AI adoption. He is the author of a proprietary methodology for scaling automotive businesses and a winner of the national “Pride of the Profession 2022” award in Ukraine. As an active member and lecturer at the TOP Marketing Club and the Ukrainian Marketing Association (UMA), he shares his deep expertise in digital marketing, customer retention, and automation with professionals across industries. His insights have been featured in leading business media, including Focus.ua and Obozrevatel.com.
What to Expect
This webinar provides a comprehensive framework for building and optimizing loyalty programs using customer data and AI technologies. Participants will learn how to use predictive analytics to anticipate customer needs, design personalized offers, and automate engagement across channels to maximize satisfaction and retention.
Key topics include:
Customer Base Analytics: How to segment audiences, predict churn, and create tailored incentives that drive repeat business.
Predictive AI in Service: Understanding when and why a client is ready for a visit, purchase, or renewal — before they even reach out.
Automation in Communication: Building seamless omnichannel systems that deliver timely reminders, offers, and service updates.
Retention Metrics: Measuring loyalty performance and improving key indicators such as LTV, repeat rate, and churn rate through data insights.
Viktor will share practical case studies from the automotive and service sectors, demonstrating how advanced analytics and automation can transform client relationships into long-term value and profitability.
Event Details
Date: July 16 2024 Time: 12:00 (UTC-5) Location: Online (Access details will be provided to registered participants) Language: English
Register Now
Don’t miss this opportunity to learn from one of the most innovative voices in automotive and digital marketing. Gain actionable strategies, real-world examples, and data-driven techniques to help your business retain more customers and achieve sustainable growth.
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