On September 1, 2025, the Council of the E-Commerce & Digital Marketing Association (ECDMA) held an online meeting to address key governance matters, including amendments to the Association Charter and adjustments to the Council’s composition.
Changes in the ECDMA Council Composition
During the session, the Council unanimously resolved to partially change its composition. The resignations of Mr. Alexey Taranov and Ms. Aleksandra Tsygankova were formally accepted. On behalf of the Association, we express our sincere gratitude to both distinguished professionals for their dedicated service and significant contributions to the Council’s work and the development of ECDMA.
The Council also unanimously approved the appointment of two new members, selected from among Senior Members of the Association:
Alena Astravukh Alena Astravukh is an internationally recognized SEO and digital marketing strategist with over nine years of experience, specializing in pioneering AI-driven strategies that position companies for global digital leadership. A winner of the prestigious Webby Award (the “Internet’s Oscar”) and the SILVER Stevie® Award in the personal category “Marketing Executive of the Year,” she is also a finalist of the US Search Awards and Content Marketing Awards. Her authority in the field is affirmed by her role as a jury member for leading global competitions, peer reviewer for the journal Actual Research, and author of seven peer-reviewed scientific articles on SEO and AI. As the patent holder of the SaaS product Backlink360, Alena combines academic and practical innovation, strengthening ECDMA’s global expertise.
Alexey Leybov Alexey Leybov is Director of Demand Generation at Cast AI, a leading Kubernetes cost-optimization and AI-infrastructure platform based in Florida, USA. With more than 13 years of global B2B SaaS experience, he has held senior marketing leadership roles at Semrush, Similarweb, and ManyPixels, driving multimillion-dollar ARR growth and building scalable demand generation systems. His expertise spans SEO, content marketing, ABM, PLG, SLG, and Answer Engine Optimization (AEO) powered by LLMs. A co-author of eight professional courses for Semrush Academy (300,000+ students) and an instructor at Skillfactory, Alexey combines hands-on leadership with educational impact, reinforcing the Association’s mission to advance professional standards worldwide.
The Council is confident that the expertise and leadership of Ms. Astravukh and Mr. Leybov will strengthen the strategic development of ECDMA and bring new value to its members.
Adoption of the Updated Association Charter
At the same meeting, the Council unanimously approved and adopted the new version (v.5) of the Association Charter.
The updated Charter reflects ECDMA’s three years of operational experience and introduces clearer definitions of membership classifications and candidate selection criteria. To enhance transparency and governance efficiency, the term of service for Council members has been revised from three years to one year. Additional minor administrative adjustments were also introduced.
This amendment ensures that the Council remains dynamic, accountable, and responsive to the needs of the Association’s more than 750 members worldwide.
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