The E-Commerce & Digital Marketing Association (ECDMA), in partnership with the Russian-Armenian University (RAU), will host a public online lecture titled “E-commerce for Shopping Malls: A Threat or a New Window of Opportunity?” on October 17 at 20:10 (Yerevan, UTC+4). The session will take place in Room 409 of RAU’s main building and will also be open to the wider audience via live stream.
The lecture will be delivered by Pavel Domnin, Head of Omnichannel Development and E-commerce at MEGA, who will explore how consumer habits and the role of shopping malls are changing in the digital era. He will discuss which omnichannel models are proving most effective in today’s retail landscape and how partnerships between shopping centers and e-commerce players can unlock new opportunities for growth.
The session will highlight the unique dynamics of e-commerce for shopping malls — a business model that does not rely on direct sales but instead creates an ecosystem and infrastructure that empower brands and retailers to thrive.
A regular speaker at SberUniversity and national conferences such as E-com Retail Week, Retail Tech, and Forbes, Pavel Domnin is also a co-author of academic publications on marketing, omnichannel strategy, and customer experience.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
