The E-Commerce & Digital Marketing Association (ECDMA) invites you to join an exclusive workshop led by Natalia Krasilnikova, founder of Moneygold, the world’s first online service for selling gold jewelry. Scheduled for January 23, 2024, this insightful event will explore the art and science of crafting high-impact social media campaigns for niche audiences.
Natalia Krasilnikova brings her wealth of experience in digital innovation and audience engagement to this 2-hour online workshop, designed specifically for ECDMA members, including marketers, entrepreneurs, and communication professionals. Participants will gain actionable strategies to define, understand, and engage their niche markets effectively, ensuring campaigns that resonate and deliver tangible results.
Workshop Highlights:
- Understanding Niche Audiences: Learn how to define and identify niche audiences and explore examples of successful campaigns.
- Defining Your Niche: Develop detailed audience personas through guided exercises.
- Crafting Campaigns That Resonate: Discover storytelling techniques, platform selection strategies, and insights into building emotional connections with your audience.
- Leveraging Tools and Metrics: Explore tools like Meta Ads Manager and Canva, and learn how to measure and refine your campaigns with key performance indicators (KPIs).
- Interactive Activities: Participate in brainstorming sessions and collaborate with peers to create impactful campaign ideas tailored to niche markets.
Key Takeaways:
Attendees will leave the session equipped with a clear framework for:
- Identifying and defining niche audiences.
- Developing impactful, results-driven social media campaigns.
- Utilizing advanced tools and metrics for campaign optimization.
This workshop offers an exceptional opportunity to learn from a trailblazer in digital marketing and elevate your social media strategies to connect with unique audience segments.
Registration is free for ECDMA members. Secure your spot by registering before January 23, 2024.
Don’t miss this chance to gain valuable insights from one of the industry’s leading innovators. Join Natalia Krasilnikova and transform your approach to social media marketing!
For more details and registration click here.