On December 18, 2024, from 11:00 to 14:00, the European University of Armenia (10 Davit Anhaght St.) will host the “Pathways to Marketing Mastery” conference, organized by the E-Commerce and Digital Marketing Association (ECDMA) in collaboration with the European University of Armenia.
This event is not just a conference—it is a step into the future of marketing in Armenia. The goal is to inspire the younger generation, provide them with valuable insights from industry experts, and prepare the market for a new wave of young professionals ready to drive the industry forward.
Why This Event Matters
Armenia’s marketing landscape is evolving rapidly, and young professionals will be the driving force behind its growth. “Pathways to Marketing Mastery” offers students a rare opportunity not only to explore current trends but also to stay ahead of the competition.
Through keynote speeches from leading experts, participants will gain knowledge essential for their professional development, enabling them to build successful careers and emerge as leaders on both national and international stages.
The European University of Armenia, renowned for its innovative programs, especially in marketing, serves as the ideal venue for this event. The university equips students with both theoretical knowledge and practical skills, preparing them to tackle the challenges of the modern economy.
Speakers and Topics
Eugene Mishchenko, President of the E-Commerce and Digital Marketing Association (ECDMA), an expert with over 20 years of experience in omnichannel sales, digital transformation, and e-commerce. His talk, “The Key Types of Marketing and Their Role in Business Success,” will provide a comprehensive overview of marketing’s multifaceted nature and guide students in choosing their professional direction.
Satenik Kazaryan, Marketing Director of Armenia Digital Awards and an acclaimed digital marketing expert with recognition on both national and international levels. An alumna of the European University of Armenia, Satenik’s talk, “A Marketer’s Personal Journey,” will detail her rise from a beginner to an international success, offering professional insights and turning challenges into opportunities.
Mariana Edilyan, HR Director at Viva, a specialist in talent management, corporate culture, and professional development. Her masterclass, “Five Elements of a Successful Career,” will provide a practical guide for building a dream career.
Anton Vert, CBDO at Swaggy.Agency, founder of vertcomm and vert.am, known for developing corporate merchandise for brands like EasyPay, 2GIS, and Nvidia. In his presentation, “Personal Branding: Why and How to Build One,” he will share actionable tips and inspire participants to create their own professional brand.
Conference Objectives
The “Pathways to Marketing Mastery” conference aims to develop Armenia’s marketing market by nurturing young professionals ready to take active roles in its growth. The knowledge and motivation gained at this event will empower attendees to become industry leaders and contribute to the sector’s evolution.
For students, the conference offers an invaluable chance to:
Gain actionable insights and real-world strategies from industry leaders.
Stay ahead of the curve with practical skills and professional guidance.
Draw inspiration from real success stories and adopt an ambitious approach to personal development.
Build meaningful connections with professionals who could become mentors or future collaborators.
By creating a platform where students can envision their future in marketing, access essential tools, and take the first steps toward professional success, this event sets the stage for Armenia’s next generation of marketing leaders.
About ECDMA
The E-Commerce and Digital Marketing Association (ECDMA) is a leading professional organization uniting experts in marketing and e-commerce. ECDMA actively advances Armenia’s market through initiatives like the international Digital & Ecomm EVN Conference, the prestigious Armenia Digital Awards, and the Global ECDMA Awards—platforms that celebrate best practices and achievements in the marketing industry.
For accreditation and additional inquiries, please contact:
Satenik Kazaryan
Email: [email protected]
pportunity for Students and Future Marketing Leaders