On March 15, 2025, industry professionals, diplomats, and students are invited to join a timely online masterclass exploring how Armenia’s unique geographic position and evolving transport infrastructure are shaping its export marketing and international image. The session, titled “Trade Routes & Nation Branding: How Transport Accessibility Shapes Armenia’s Export Marketing,” will begin at 12:00 GMT+4 and will be held in an interactive online format.
The masterclass delves into Armenia’s historic legacy as a vital link between East and West, tracing its journey from the ancient Silk Road to the ambitious new trade corridors and infrastructure projects that are redefining its role in the region today. Particular attention will be given to the Armenia–Iran–India corridor, the North–South Road Corridor, and the landmark “Crossroads of Peace” initiative—each of which is not only opening new logistical opportunities, but also forming the foundation for a new national brand.
Participants will gain fresh perspectives on how modern transport accessibility can be used as a tool for export marketing, making Armenia more attractive to investors and partners around the globe. The agenda includes an examination of current export strategies, sector-specific opportunities, the interplay between logistics and national image, and a practical segment where attendees will work together to map out potential export routes and develop branding concepts.
The session will be led by Hrach Tigranovich Keshishyan, Diplomatic Attaché in the Protocol Service of Armenia’s Ministry of Foreign Affairs and a master’s student at Russian-Armenian University. With direct involvement in the “Crossroads of Peace” project and a deep understanding of both diplomatic and logistical challenges, Hrach will provide a unique, inside perspective on Armenia’s evolving role as a regional connector.
This masterclass is open to all professionals and students interested in export, government, diplomacy, or the broader relationship between logistics and international reputation. Registration is now open for those looking to gain practical knowledge and be part of a vital conversation on Armenia’s economic and diplomatic future.
For more information and to register, please visit https://ecdma.org/events/trade-routes-nation-branding-how-transport-accessibility-shapes-armenias-export-marketing/