The Age of Agentic Commerce: How AI Is Rewriting the Rules of Marketing and Consumer Behavior
When the commercial internet emerged in the 1990s, it revolutionized how businesses connected with consumers. The introduction of search engines – which made it possible to navigate millions...
Read MoreThe Shelf Space Weekly #14: Amazon’s New Gold Rush: Monetizing the Software Layer Sellers Depend On
For years, Amazon’s ecosystem has thrived on a paradox. The company built the world’s most sophisticated third-party marketplace, yet allowed an entire universe of external software tools to...
Read MoreThe Shelf Space Weekly #13: Amazon’s Global Marketplace Opportunity: The Next Frontier for E-Commerce Expansion
Amazon’s marketplace has always been defined by scale. But what’s changing now isn’t the size of its catalog — it’s the geography of its opportunity. Over the past...
Read MoreThe Shelf Space Weekly #12: Death by Valuation: The Rise and Fall of the Amazon Aggregators
Thrasio’s collapse didn’t kill the aggregator idea—it exposed the illusion that cheap capital could replace disciplined execution. The model was sound. The timing wasn’t. The Rise and the...
Read MoreThe Shelf Space Weekly #11. China’s Global Majority on Amazon: What the Numbers Really Mean
Amazon just crossed a symbolic but telling threshold: Chinese sellers now make up more than half of all third-party sellers globally, 50.03% to be exact. It is a...
Read MoreNetflix and Amazon Ads: A Partnership That Redraws the Map
The digital ad industry just got a shakeup: Netflix has selected Amazon as its global advertising partner. Starting next year, Amazon Ads will provide the ad tech backbone for...
Read MoreThe Shelf Space Weekly #9. Retail Media’s Big Three Show Us Where the Future Is Headed
Retail media isn’t just growing — it’s becoming the connective tissue of modern commerce. The latest earnings from Amazon, Walmart, and Instacart make that clear. Each platform posted...
Read MoreThe Space Shelf Weekly. The End of De Minimis: What Rising Tariffs Could Mean for eCommerce
For years, U.S. online shoppers have benefited from a quiet but powerful rule: the de minimis tariff exemption. If an imported package was valued under $800, it entered...
Read MoreThe Space Shelf Weekly. Amazon’s Same-Day Grocery Push: Can It Break Walmart’s Lead?
Amazon’s grocery play is back in the spotlight. The company announced it will roll out same-day delivery for perishables to 2,300 U.S. markets by year’s end, free for...
Read MoreThe Strategic Power of Brand Salience
Consumers are exposed to countless brand messages every day. But when it’s time to make a choice—standing in front of a shelf or browsing through an app—only a...
Read MoreThe Shelf Space Weekly. Ecommerce Bulletin Week #34
Amazon Expands Same-Day Grocery Nationwide Amazon is aggressively scaling its same‑day delivery offering to include fresh and frozen groceries, now live in over 1,000 U.S. cities, with a goal...
Read MoreGovernance & Team Scale on Salesforce: how not to turn a monorepo into a junkyard
Your team grows from 4 to 20+. Pull requests stack up, admins ship new Flows, devs commit Apex and LWC, the business wants “that feature by Friday.” If...
Read MoreQuickPricer: A UX‑driven revolution in mortgage pricing
Today we will talk about QuickPricer, a professional mortgage calculator for brokers, developed at A&D Mortgage under the leadership of Senior UX/UI designer Artur Sakhabutdinov. This digital product...
Read MoreAmazon Advertising Just Broke Records – But the Story Isn’t Just About Growth
Amazon’s advertising business just hit another all-time high.Q2 2025 ad revenue? $14.7 billion. That’s up nearly 20% year-over-year – and it’s not slowing down. The headlines focus on...
Read MoreAmazon Simplifies Seller Feedback – Here’s What Brands Need to Know
In a quiet but potentially impactful update, Amazon is overhauling its seller feedback system. The days of star ratings and detailed seller reviews may soon be behind us...
Read MoreBeyond Trends: Why Strategic Personal Branding on Social Media Isn’t About Hype, But Long-Term Impact
Key Takeaways The Noise, The Illusion, and The True North You’ve probably noticed how easy it is to get caught up in chasing views, likes, and viral moments....
Read MoreAmazon Pulls Out of Google Shopping Ads – What That Means for the Rest of Us
There’s a quiet tremor rolling through the digital ad world – and most people aren’t paying attention.Amazon has stopped buying Google Shopping ads in the United States.Let that...
Read MoreAmazon Prime Day 2025: Performance, Pressure & the New Rules of Engagement
Amazon’s 10th Prime Day is officially behind us. And while the company reported yet another “record-breaking” event, seasoned sellers and strategists know the truth lies deeper than press...
Read MoreAlena Astravukh on AI-First SEO Strategy: How to Build Scalable Search Visibility
AI-first SEO is a fundamental shift. LLMs and automation are changing how content is created, discovered, and ranked — requiring new thinking from SEO leaders. Content scale only...
Read MoreThe Shelf Space Weekly. Prime Day 2025: Day One – What the Numbers Are Really Telling Us
Prime Day 2025 kicked off with a bang—sort of. While traffic and spending were up year-over-year, the data paints a more nuanced picture than the early “record-breaking” headlines...
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