Insights

In a quiet but potentially impactful update, Amazon is overhauling its seller feedback system. The days of star ratings and detailed seller reviews may soon be behind us...

Key Takeaways The Noise, The Illusion, and The True North You’ve probably noticed how easy it is to get caught up in chasing views, likes, and viral moments....

There’s a quiet tremor rolling through the digital ad world – and most people aren’t paying attention.Amazon has stopped buying Google Shopping ads in the United States.Let that...

Amazon’s 10th Prime Day is officially behind us. And while the company reported yet another “record-breaking” event, seasoned sellers and strategists know the truth lies deeper than press...

AI-first SEO is a fundamental shift. LLMs and automation are changing how content is created, discovered, and ranked — requiring new thinking from SEO leaders. Content scale only...

Prime Day 2025 kicked off with a bang—sort of. While traffic and spending were up year-over-year, the data paints a more nuanced picture than the early “record-breaking” headlines...

Best Marketing Awards to Join in 2025 Your guide to recognition, deadlines, and submission details. Marketing professionals aim to gain recognition for their campaigns, strategies, and creative work....

As the E-commerce and Digital Marketing Association, we often encounter a wide variety of ways professionals write job titles related to the e-commerce industry. From variations in capitalization...

In today’s fast-paced digital economy, the e-commerce industry has become a cornerstone of modern business, driving the need for visionary leaders who can blend strategy, innovation, and data-driven...