The E-Commerce & Digital Marketing Association and the European University of Armenia warmly invite you to attend the forum. Together, we aim to inspire, educate, and shape the future of marketing in Armenia. Don’t miss this opportunity to connect with industry leaders and emerging talents!
This is not just a forum— it’s a step into the future of marketing in Armenia. Our goal is to inspire the younger generation, provide them with insights from renowned experts, and prepare the market for the emergence of young professionals ready to drive the industry forward.
Why is this important?
Armenia’s marketing industry is rapidly evolving, and young professionals will be the driving force behind its growth. The “Pathways to Marketing Mastery” conference offers students a unique opportunity not only to engage with modern trends but also to learn how to stay several steps ahead of their competitors.
Through presentations by leading experts, participants will gain knowledge that will help them grow as professionals, build successful careers, and become leaders on both national and international levels.
The European University of Armenia, known for its innovative educational programs, including those in marketing, serves as the ideal venue for such an event. Here, students acquire both foundational knowledge and practical skills, preparing them to meet the challenges of the modern economy.
When: 18th December 2024 at 10:30
Where: European University of Armenia, 10 Davit Anhaght str., Yerevan, Armenia
Registration opens
Please, arrive early to secure the best seats!
Conference Opening
Gohar Avetisyan
Vice-rector for External Relations and Internationalization
PMP, EUA Associate Professor
The Pillars of Marketing and Their Role in Business Success
Eugene Mishchenko, President of the E-Commerce and Digital Marketing Association (ECDMA), is an expert with over 20 years of experience in omnichannel sales, digital transformation, and e-commerce. Under his leadership, companies like METRO, L’Occitane, and Sanofi achieved multimillion-dollar revenues. His presentation, will delve into the multifaceted nature of marketing and guide attendees in choosing the right direction for growth.
The Marketer’s Personal Journey
Satenik Ghazaryan, Marketing Director of the Armenia Digital Awards, is a recognized expert in digital marketing. Her projects have earned acclaim both nationally and internationally. Satenik serves as a jury member for numerous major international marketing competitions.
In her presentation, Satenik, an alumna of the European University of Armenia, will share how she started her marketing career from scratch and achieved remarkable success in the international market. She will offer professional insights and demonstrate how to turn challenges into opportunities.
Language: Armenian
5 Elements of a Successful Career
Mariana Edilyan, HR Director at Viva, is an expert in talent management, corporate culture, and professional development. Her workshop will serve as a practical guide to building the career of your dreams.
Language: Armenian
Personal Brand: How and Why to Build It
Anton Vert, CBDO of Swaggy.Agency, founder of Vertcomm and the Vert.am project, is a renowned expert in creating and promoting corporate merchandise for companies such as EasyPay, 2GIS, and Nvidia.
In his presentation Anton will share unique life hacks and inspire participants to create their own professional brands.
Questions & Answers
This is your chance to ask our speakers anything. Don’t miss this opportunity to gain valuable insights!
That's All
We are pleased to extend our heartfelt thanks to the organizers from the European University of Armenia:
Alina Petrosyan, Acting Chair of Applied Linguistics
Gohar Avetisyan, Vice-rector for External Relations and Internationalization,
PMP, EUA Associate Professor
Your dedication and support have been instrumental in making this event a success.