Join us for the “Launching a Domestic Marketplace: Where to Begin” masterclass, where Ardak will share her strategies for success and guide you through the We are thrilled to present a masterclass led by the esteemed Ardak Akhmedova, Founder of Grand Business Consulting and GBC.KZ, Magister of Social Science, and acclaimed author of a business book. With her wealth of knowledge and experience, Ardak is a visionary leader who has been at the forefront of digital marketing and e-commerce innovation in Kazakhstan.

About Ardak Akhmedova:

• Proven Expertise: Ardak brings over two decades of professional experience in digital transformation and e-commerce.
• Inspirational Leader: As a disruptor who challenges the status quo, Ardak empowers individuals and businesses to break barriers and achieve greatness.
• Acclaimed Author: Her insights into business strategy have been published, guiding many towards success in the digital age.
• Dedicated Educator: Ardak’s passion for sharing knowledge makes her an exceptional mentor for those looking to excel in the marketplace industry.

Join us for the “Launching a Domestic Marketplace: Where to Begin” masterclass, where Ardak will share her strategies for success and guide you through the essential steps to establish and grow your online platform.

Masterclass Program: “Launching a Domestic Marketplace: Where to Begin”

1) Market Analysis and Concept Formation

• Market Research: Identifying the target audience and analyzing competitors.
• Unique Value Proposition: Developing a unique selling proposition to differentiate your marketplace.

2) Technical and Legal Aspects

• Platform Selection: Choosing the right technical platform and developing an MVP (Minimum Viable Product).
• Company Registration: Establishing your business entity and creating user agreements.

3) Marketing and User Acquisition

• Marketing Strategy: Crafting a marketing plan to attract and retain users.
• Vendor Onboarding: Engaging initial sellers and users to kickstart the marketplace activity.

4) Launch and Development

• Beta Testing: Preparing and conducting beta tests, followed by the platform launch.
• Analytics and Growth Planning: Setting up analytical tools and strategizing for future growth.

Additional Topics:

5) Customer Experience and Support

• User Interface (UI)/User Experience (UX) Design: Ensuring a seamless and intuitive user journey.
• Customer Support: Establishing a responsive support system for users and vendors.

6) Operations and Management

• Supply Chain Management: Streamlining logistics and inventory management.
• Team Building: Assembling a skilled team to manage various aspects of the marketplace.

7) Financial Planning and Management

• Revenue Models: Exploring different monetization strategies for the marketplace.
• Budgeting and Forecasting: Planning financials to ensure sustainability and scalability.

8) Technology and Innovation

• Emerging Technologies: Incorporating cutting-edge technologies to enhance marketplace efficiency.
• Data Security: Implementing robust security measures to protect user data and transactions.

This program is designed to provide a holistic view of the steps necessary to launch and grow a successful domestic marketplace, with a focus on strategic planning, technical infrastructure, and user engagement.