Digital Logistics 4.0: How Technology is Changing Delivery and E-Commerce in Central Asia
Date: May 12, 2025 Time: 12:00 GMT+4 Format: Online
Masterclass addresses one of the most urgent and transformative developments shaping the future of commerce in the region. As e-commerce accelerates across Central Asia, the logistics sector is under mounting pressure to evolve—becoming faster, more efficient, and more adaptive to both customer demand and infrastructure constraints.
The concept of Logistics 4.0 goes far beyond traditional transportation models. It represents a new era of digitally integrated logistics ecosystems, where AI, cloud platforms, real-time data, and predictive analytics work in harmony to optimize every link of the supply chain—from route planning to last-mile delivery. This shift is not just technical—it’s strategic, demanding new thinking in operations, workforce development, and customer experience.
In a region marked by rapid digital adoption but varied logistical capacity, this transformation is both a challenge and a profound opportunity. Central Asia’s geographic position as a trade corridor, combined with the rise of cross-border e-commerce, makes smart logistics a vital economic engine. Companies that can implement scalable, tech-enabled delivery systems will lead the next wave of market growth.
About the Speaker
Zhubanysh Mustafin, Founder & CEO, Green Light Logistics
Zhubanysh Mustafin is a pioneering logistics expert and tech entrepreneur recognized for redefining delivery infrastructure in Central Asia. He is the founder and CEO of Green Light, a fast-scaling logistics company that handles over 3 million orders annually across Kazakhstan and Russia. Under his leadership, Green Light evolved from a local courier service into a fully integrated, technology-driven logistics ecosystem—with its own warehouses, vehicle fleet, courier staff, and proprietary digital platforms.
With a background in programming and systems analysis, Zhubanysh independently designed the core digital architecture that powers Green Light’s operations. His early adoption of cloud technologies, real-time route forecasting, and AI-based demand prediction positioned his company at the forefront of the “Logistics 4.0” revolution. Today, Green Light boasts a 100% on-time delivery rate and zero customer complaints, setting new standards for reliability and digital excellence in the sector.
Beyond business, Zhubanysh is an active voice in the industry. He speaks at international conferences, publishes in academic journals, and serves as a jury member for global student case championships. He also leads internal talent development programs at Green Light, fostering a new generation of logistics professionals through mentorship and team-based learning.
Agenda
From Startup to Scale How Green Light evolved into a key logistics partner for leading marketplaces in Kazakhstan.
Digitization in Logistics Cloud-based systems, data dashboards, and real-time route optimization.
AI and Predictive Logistics Using machine learning to forecast demand and streamline last-mile operations.
Marketplace Integration Case study: Collaborating with top e-commerce platforms to build unified supply chains.
Challenges & Future Trends Navigating regional logistics barriers and preparing for international expansion.
Q\&A Session Open discussion with participants, including live feedback and real-world questions.
Who Should Attend
For e-commerce leaders, supply chain professionals, digital entrepreneurs, and policy makers, this session is a rare opportunity to explore how data, innovation, and regional know-how converge to create a resilient, responsive, and future-ready logistics ecosystem in Central Asia.
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