Join the insightful masterclass, “Affiliate Marketing in Business: Fundamentals and Tools” hosted by the ECDMA Senior member Aleksander Titov. As a serial entrepreneur, affiliate marketing expert, and author, Aleksander will impart his extensive knowledge and unique methodologies that have shaped the marketing landscape.
About the speaker: Aleksander Titov
Multifaceted Expertise: Aleksander’s proficiency encompasses digital marketing management, conflict resolution, and business development, underpinned by a strong foundation in project and operational management.
Academic Rigor: His academic journey at Oxford Brookes University honed his skills in digitalization, financial management, and consumer behavior, culminating in a thesis that explores service quality and customer personalization.
Legal and Social Sciences Savvy: A comprehensive education in jurisprudence from the Moscow Institute of Entrepreneurship and Law, supplemented by knowledge in economics, sociology, and psychology.
Global Perspective: From managing marketing partnerships at Bookmate to leading real estate investment consulting projects, Aleksander’s global experience is vast, including roles in Russia, the UK, and China.
Innovative Leader: As a visionary in digital product integration and marketing strategy, he has been instrumental in developing traffic exchange initiatives and multichannel advertising campaigns.
Educator and Mentor: Beyond his professional pursuits, Aleksander is passionate about mentoring, sharing his insights and methodologies with the next generation of marketers.
Date: 26 January 2024
Time: 16:00 CET
Location: Online (Access details will be provided upon registration)
Masterclass by Aleksander Titov, Serial entrepreneur, affiliate marketing expert, author of his own methodology and scientific works on marketing, mentor.
In this masterclass, Aleksander Titov will guide you through the dynamic world of affiliate marketing, showcasing its critical role in scaling businesses in the digital era. Participants will benefit from Aleksander’s extensive experience and strategic insights, gaining practical knowledge on partner selection, program management, and leveraging the right tools for success. This session is essential for anyone aiming to implement or enhance affiliate marketing strategies within their business.
Affiliate marketing is a powerful tool for attracting new customers, increasing sales, and expanding a business. In this workshop, we will delve into the fundamentals of affiliate marketing, its application strategies, partner selection, and much more.
1. Definition of Affiliate Marketing and Its Role in Modern Business
- Overview of affiliate marketing.
- The role and importance of affiliate marketing in today’s digital business landscape.
- Examples of successful affiliate marketing models and platforms.
2. Benefits of Using Affiliate Marketing
- Cost-effective customer acquisition.
- Leveraging partner networks for broader reach.
- Enhanced credibility through trusted partners.
3. Types of Affiliate Programs
- Pay-Per-Sale (PPS).
- Pay-Per-Click (PPC).
- Pay-Per-Lead (PPL).
- Pay-Per-Call (PPCall).
- Two-tier and multi-tier programs.
4. Key Stages of Creating an Affiliate Program
- Setting clear goals and objectives.
- Selecting the right type of affiliate program.
- Choosing the best affiliate
- software/platform.
Developing commission structures and terms of service. - Legal considerations and compliance.
5. Analyzing Target Audience and Finding Partners
- Techniques for recruiting and onboarding affiliates.
- Evaluating potential affiliates’ reach and relevance.
6. Monitoring and Analytics of Affiliate Programs
- Key performance indicators (KPIs) for affiliate marketing.
- Tools for tracking performance.
7. Tools for Affiliate Marketing
- Affiliate tracking software.
- Marketing automation tools.
- Customer relationship management (CRM) systems.
- Content and link management tools.
Methods of Incentivizing Partners
8. Practical Examples of Successful Affiliate Marketing
- Analysis of Successful
- Strategies and Common Mistakes