ECDMA Council

Eugene Mischenko

Eugene Mischenko

President, Founder. Armenia

Eugene Mischenko is a seasoned e-commerce leader and business consultant with over 20 years of success driving growth across B2B, B2B2C, and B2C sectors. His expertise fuels omnichannel sales, marketing, and digital transformation initiatives. With a proven track record at companies like METRO, Sanofi, and L’Occitane en Provence, Eugene brings strategic vision and a deep understanding of the e-commerce landscape. As the president of the E-Commerce & Digital Marketing Association, Eugene fosters collaboration and oversees membership growth, further enhancing his industry influence. Beyond his e-commerce leadership, Eugene is also a dedicated mentor, guiding the next generation of digital leaders and innovators.

Leonid Gladilin

Leonid Gladilin

Partner, Founder. Israel

As a Partner at ECDMA, a strategic leader at METRO, and a holder of a digital MBA, Leonid at the forefront of shaping the e-commerce and digital marketing landscapes. His expertise, recognized as a TOP E-commerce Voice on LinkedIn, encompasses driving innovative digital strategies, fostering industry collaboration, and leveraging advanced education to navigate the complexities of today's digital marketplace. At METRO, Leonid implement cutting-edge solutions that redefine customer engagement and drive business growth, demonstrating the power of digital acumen in transforming the retail sector.

Alexandra Tsygankova

Alexandra Tsygankova

Coulcil Member. Bulgaria

Alexandra is a visionary in digital commerce, currently leading the eRetail & Food Aggregators Cluster at Coca-Cola HBC. With a rich background in digital acceleration and e-commerce, she has been pivotal in driving innovative strategies that enhance consumer engagement and boost sales. Her expertise and strategic approach have significantly contributed to the digital transformation of the industry.

Alexey Taranov

Alexey Taranov

Coulcil Member. USA

Alexey Taranov is an internationally recognized expert in marketing and SEO. Since 2019, he has been leading his digital agency, DigitalMust, and managing marketing at ADMIVI LLC, demonstrating outstanding results in digital marketing. Alexey’s publications can be found in prestigious outlets such as European Business Review and Kommersant. He also runs a popular YouTube channel about SEO, sharing valuable insights and industry trends. Alexey Taranov actively participates in international competitions like the BURNING HEROES AWARDS and Silver Mercury, serving as a judge. His contributions to marketing have been acknowledged with numerous international awards and membership in leading professional associations. His expertise is sought after globally, making him a frequent speaker at major industry conferences and events. Alexey Taranov is a top expert whose innovative approaches and deep knowledge make him a key figure in the world of digital marketing. His dedication to excellence and continuous learning ensures he stays at the forefront of the industry, driving success for his clients and setting new standards in digital marketing.

Tatiana Sokolova

Tatiana Sokolova

Coulcil Member. Kazakhstan

Tatiana is a strategic digital leader at STADA Group, where she's been transforming the digital landscape in the Eurasia region. Her expertise in media mix, omnichannel marketing and e-commerce has established her as a pioneer in driving digital maturity and innovation. With a proven track record at Sanofi and Yandex, she's known for her agile strategies that have doubled growth and fostered a culture of excellence in digital marketing across 11 countries.