ECDMA Council

Eugene Mischenko is the Founder and President of the E-Commerce & Digital Marketing Association (ECDMA), an international organization uniting over 700 leading professionals from around the world. With more than 20 years of executive experience across B2B, B2C, and B2B2C sectors, he has spearheaded digital transformation and e-commerce initiatives for global companies including METRO Cash & Carry, L’Occitane en Provence, Sanofi, and Sportmaster. Mischenko’s leadership has consistently delivered measurable business results. At METRO, he established and led the e-commerce division from inception, driving online sales to $500 million annually—representing 15% of total company turnover. At L’Occitane en Provence, he achieved a 60% year-over-year increase in e-commerce revenue. Across every organization, he has been a driving force for innovation, customer-centric strategy, and large-scale digital adoption. In addition to his executive roles, Eugene Mischenko serves as a Senior Lecturer at Russian-Armenian University, where he teaches master’s-level courses on Modern Problems of Marketing and E-Commerce Business. He is actively engaged in academic and professional development, having published more than 15 research papers and being regularly invited as a speaker at prominent conferences, including Oborot.ru, FinTech 360, and E-Commerce in Emerging Markets. His expertise and thought leadership are widely recognized. Mischenko has been featured in major international and industry media such as Business.com, News.ru, News.am, ValiantCEO.com, PowerCommerce.com, Retail-Insider.com, KP.ru, and TechBullion, among others. His contributions to the field have been acknowledged with multiple international awards, including the Platinum TITAN Business Award (Visionary of the Year), Elite Noble Award for Outstanding Achievement in Leadership, Cynopsis Standouts Q1 2024, and the title of Global Game Changer 2024 by Passion Vista. He is frequently invited to serve as a jury member for leading global industry awards, including the International Stevie Awards and Global Agency Awards. These achievements reflect his commitment to advancing the profession, fostering innovation, and supporting the next generation of digital leaders.

Leonid Gladilin is a Co-Founder and Partner at the E-Commerce & Digital Marketing Association (ECDMA), based in Charlotte, NC, USA. With more than 16 years of distinguished experience in Retail and E-Commerce, he has established himself as one of the foremost leaders in the industry. Leonid has been recognized among the Top Retail Experts 2025 in the United States by ReThink Retail (an official partner of NRF) and named to the Top 100 Retail Tech Influencers 2024 and 2025 by RTIH (UK), underscoring his international reputation. Leonid is frequently invited to serve as a judge for major industry awards, including the New York Advertising Awards, eCommerce.London, Stevie Business Awards, and the Independent Agencies Awards—further confirming his expertise and credibility within the global retail and marketing community. In addition to his executive and advisory roles, Leonid is the author of the Amazon bestseller “21 Psychology Hacks to Boost Your Sales: Proven Retail Strategies for Any Budget,” which has become a trusted resource for retail professionals worldwide. His insights and strategies continue to shape the evolution of retail and e-commerce, earning him recognition as a thought leader and influencer across the industry.

Aleksandra Tsygankova, serves as the Digitalization & E-commerce Lead at Coca-Cola HBC. With deep expertise in digital acceleration and consumer engagement, Aleksandra has played a pivotal role in transforming one of the world’s largest beverage companies. Her innovative strategies have significantly enhanced sales performance and driven forward digital commerce initiatives. Aleksandra is a regular speaker at major e-commerce and marketing conferences, where she is recognized for her thought leadership and practical insights. Her career includes key leadership roles as former Account Director at Traffic Isobar, former Digital & E-commerce Lead at Ferrero, and Starcom Digital Acceleration Lead. Through these roles, she has consistently delivered outstanding results in brand growth, digital transformation, and omnichannel marketing, earning her a reputation as a leader and innovator in the global retail and FMCG sectors.

Alexey Taranov, an internationally acclaimed digital marketing and SEO expert with over 18 years of experience in the industry. Alexey is the CEO and founder of DigitalMust and SEO in Houston Company, leading award-winning digital marketing agencies with a strong focus on innovative SEO strategies for global clients. Throughout his career, Alexey has delivered exceptional results for top international brands, including Nestle, Kia, and Leroy Merlin. As Head of SEO and later Head of Performance Marketing at Ailove Digital—formerly one of the largest independent agencies in Russia, now part of the Hakuhodo DY Group—he increased the SEO department’s revenue tenfold and developed a strategy that boosted Leroy Merlin’s relevant web traffic by 40 times. He also unified all paid promotion channels and managed a high-performing team of 12 marketing professionals. Alexey has managed over 200 diverse projects worldwide and is known for his adaptability, leadership, and forward-thinking approach. He is also the founder of Vi.Wine, a successful startup in the digital commerce space. A recognized thought leader, Alexey’s expertise is regularly featured in esteemed publications such as The European Business Review. He has served as a jury member for prestigious international awards, including the Silver Mercury Awards, Burning Heroes Africa Startup Awards, and the Burning Heroes Pitch Competition in London, further establishing his global reputation. Alexey is actively expanding his business presence in the United States, aiming to bring his proven methodologies to a wider audience and contribute to the growth of the U.S. digital marketing industry. His work continues to set benchmarks for innovation, performance, and business impact across the sector.

Tatiana Sokolova is a strategic digital leader at STADA Group, rounding out our Council’s leadership team. Renowned for her pioneering work in media mix optimization and omnichannel marketing, Tatiana has successfully implemented large-scale digital transformation initiatives spanning 11 countries across the Eurasia region. Her data-driven strategies have accelerated digital maturity and innovation for more than 120 brands, positioning her as a trailblazer in pharmaceutical and FMCG marketing. Tatiana’s expertise is widely recognized in both the professional community and the academic field. She is the architect of a proprietary media planning methodology for the Eurasian region, extensively documented and featured by the ECDMA Global Awards. Her career path includes high-impact roles at Yandex, Beeline, Traffic Isobar, Sanofi, and STADA, where she has consistently driven measurable improvements in brand performance and digital effectiveness. As an active thought leader, Tatiana regularly authors scientific articles and presents at major industry conferences—including the Digital & Ecomm EVN Conference (Armenia), Tashkent Digital Marketing Forum (Uzbekistan), Digital Discovery 3.0, and Kazakhstan Growth Forum—where she is sought after as a speaker and moderator on topics such as ideal media planning, consumer journey, and agency vs. in-house marketing. She has also served as a jury member for leading industry awards, including the Eplus International E+ Awards for Central Asia. Tatiana’s professional influence is amplified through her published materials and expert profiles on major platforms, and her contributions continue to set new standards for analytical rigor and innovation in digital marketing.