Insights

Amazon Simplifies Seller Feedback – Here’s What Brands Need to Know

In a quiet but potentially impactful update, Amazon is overhauling its seller feedback system. The days of star ratings and.

Beyond Trends: Why Strategic Personal Branding on Social Media Isn’t About Hype, But Long-Term Impact

Key Takeaways The Noise, The Illusion, and The True North You’ve probably noticed how easy it is to get caught.

Amazon Pulls Out of Google Shopping Ads – What That Means for the Rest of Us

There’s a quiet tremor rolling through the digital ad world – and most people aren’t paying attention.Amazon has stopped buying.

Amazon Prime Day 2025: Performance, Pressure & the New Rules of Engagement

Amazon’s 10th Prime Day is officially behind us. And while the company reported yet another “record-breaking” event, seasoned sellers and.

Alena Astravukh on AI-First SEO Strategy: How to Build Scalable Search Visibility

AI-first SEO is a fundamental shift. LLMs and automation are changing how content is created, discovered, and ranked — requiring.

The Shelf Space Weekly. Prime Day 2025: Day One – What the Numbers Are Really Telling Us

Prime Day 2025 kicked off with a bang—sort of. While traffic and spending were up year-over-year, the data paints a.