Unlock your leadership potential and discover the path from technical expertise to product mastery!
Join us for an insightful workshop led by Anatolii Skrypniak, a seasoned IT professional with over 20 years of experience who successfully transitioned from a backend developer to the founder and leader of e-katalog, one of Eastern Europe’s most popular e-commerce platforms.
In this workshop, Anatolii will share his journey and provide practical strategies for developers and technical specialists aspiring to move into project management and product leadership roles.
About the Speaker:
Anatolii Skrypniak’s career trajectory is a testament to the power of continuous learning and adaptation. Starting as a backend developer in 1996, he mastered technologies like PHP, SQL, and JavaScript, ultimately founding his own software company. His forward-thinking approach and deep technical understanding led to the creation of e-katalog, a highly successful e-commerce platform. Today, Anatolii leads e-katalog’s teams, seamlessly blending technical expertise with market insights.
Date: 16 February 2024
Time: 16:00 CET
Location: Online (Access details will be provided upon registration)
Workshop by Anatolii Skrypniak “Marketing and Management in IT: From Backend Developer to Product Manager”
Don’t miss this opportunity to gain valuable insights from a true industry leader and chart your own path to success in the dynamic world of IT management!
Reserve your spot now and be part of this transformative experience!
Masterclass Highlights:
Introduction
- Goal of the Workshop: To demonstrate how a specialist with a technical background can transition to a managerial position, acquire marketing skills, and become a product manager.
- Audience: Developers, technical specialists, and engineers aiming for career growth towards project management and marketing activities.
- Speaker: Anatolii Skrypniak, with over 20 years of experience in IT project development and management.
2. Technical Specialist: The Starting Point
- Brief Story: How Anatolii started his career in 1996, founded his own software company, engaged in backend development, and applied cutting-edge technologies (PHP, SQL, JavaScript).
- Focus on Technology: The importance of focusing on little-known and rarely used technologies at the beginning of a career. Example: Using the capabilities of IE and the DOM model to create functionality that was ahead of industry standards.
3. Transition to Project Management
- Role Evolution: Separating technical work and delegating tasks, expanding the development team.
- Importance of Project Architecture: How managing project architecture and code control (reviewing up to 75%) helps in the early stages of a company’s growth.
- Practical Examples: Participation in the development and management of the e-katalog project. How deep knowledge of the technology stack and architecture helped manage the team and develop the project.
4. Mastering Marketing
- Why is Marketing Important for a Technical Specialist?
- Understanding the Market and Target Audience.
- Defining the Unique Selling Proposition (USP).
- Promotion Strategies: How Anatolii applied marketing tools to develop projects (e.g., integrating product reviews into e-catalog).Mistakes and Lessons: Key marketing mistakes and market choices, and how they were corrected.
5. Transition to the Role of Product Manager
- What Does a Product Manager Do?: A combination of technical knowledge, market understanding, and team management skills.
- Examples of Product Manager Tasks:
- Implementing innovative solutions in a project.
- Coordinating team work.
- Setting goals and vision for product development.
- How Does a Technical Background Help in Product Management?: Managing complex technical projects, understanding architecture, and technology stack.
6. Case Study: e-catalog
- Creation Story: From idea to implementation of a global multinational product catalog.
- Technical and Marketing Achievements: How the project supported up to 100 million price offers per day and had a massive user base.
- Project Management: Moderating discussions, making key decisions, and integrating innovations.
7. Practical Tips
- Delegating and Expanding the Team: How to effectively delegate tasks while maintaining control over key aspects of the project.
- Balancing Technology and Management: Tips on integrating new technologies without compromising management.
- Choosing the Right Tools and Technologies: How to choose the right tools for project development, with examples from Anatolii’s experience.
8. Conclusion
- Path from Specialist to Product Manager: Summary of the workshop and key takeaways.
- Future Plans: A brief overview of Anatolii’s plans for e-katalog development in the UK.