The E-Commerce & Digital Marketing Association (ECDMA) is pleased to announce an upcoming online masterclass, “How to Turn Customer Interviews into Sales: A Proven Customer Development System for Business Growth,” featuring guest lecturer Anvar Bogdanov, a business growth strategist, Customer Development expert, and founder of an innovative interview-based sales methodology.
This upcoming session offers entrepreneurs, founders, marketers, and business owners a valuable opportunity to explore how Customer Development can evolve from a research tool into a structured revenue engine that drives conversions, validates ideas, and builds scalable sales systems.
Anvar Bogdanov is a business growth strategist with more than 10 years of experience in marketing and business consulting. His professional focus lies in helping companies systematically increase revenue by deeply understanding customer needs and transforming insights into predictable growth frameworks.
He is the creator of an interview-driven sales methodology that combines Customer Development principles with practical commercialization strategies, enabling businesses to validate product ideas, optimize offers, and generate sales during customer conversations. His work integrates practical frameworks, real case studies, and proven processes that help organizations build customer-driven growth models.
What to Expect
This masterclass provides a structured, practice-oriented overview of how customer interviews can become a consistent source of revenue rather than a purely exploratory exercise. Participants will gain both conceptual clarity and applied strategies for designing interview processes that reveal buying intent, shape compelling offers, and support sustainable business growth.
Key discussion topics include:
The New Role of Customer Development Discover why traditional marketing approaches often fail and how Customer Development can function as a strategic growth engine rather than a one-time research activity.
The CustDev Sales Framework Learn how to structure high-conversion interviews, identify genuine customer motivations, and transform insights into compelling, market-ready offers.
Live Methodology Demonstration Observe practical examples of real interview scenarios, including techniques for guiding conversations toward sales while maintaining authenticity and trust.
Building a Customer-Driven Sales System Understand how to scale insights from individual interviews into automated processes supported by CRM systems and collaborative team workflows.
Monetization and Real Case Studies Explore practical business examples illustrating how Customer Development can directly influence revenue growth and long-term scalability.
Q&A Session Participate in an open discussion featuring practical questions, real-world challenges, and actionable guidance from the speaker.
Additional Insights
Participants will gain a deeper understanding of how structured customer interviews can accelerate product validation, improve offer design, and reduce reliance on guesswork in marketing decisions. This masterclass is ideal for professionals seeking to build predictable revenue systems rooted in real customer insights rather than assumptions.
Event Details
Date: June 20, 2025 Time: 16:00 (UTC+4) Location: Online (access details will be provided to registered participants)
Register Now
Do not miss this opportunity to learn how Customer Development can become a powerful sales and growth framework. Register today for “How to Turn Customer Interviews into Sales” and discover practical strategies for building scalable, customer-driven revenue systems.
Join us on June 20, 2025, and learn how to transform customer conversations into measurable business growth.
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