The E-Commerce & Digital Marketing Association (ECDMA) is pleased to announce an upcoming online masterclass, “Next-Gen Ads: Automated Creative Adaptation for Smarter Targeting,” featuring guest lecturer Dmytro Kyiashko, an AI systems testing expert and specialist in automated advertising optimization. Taking place on December 5, 2025, this session offers marketing professionals, product owners, and digital advertising specialists a valuable opportunity to explore how artificial intelligence is transforming advertising through real-time creative adaptation, audience intelligence, and predictive optimization.
Dmytro Kyiashko is a Software Developer in Test with more than 10 years of experience in IT and a recognized expert in testing AI-driven systems, automated decision-making, and data-intensive advertising platforms. Over the past several years, his professional work has focused on validating the reliability, stability, and performance of artificial intelligence systems operating in real-world, production environments.
He is a member of the Institute of Electrical and Electronics Engineers (IEEE) and has served as an expert jury member at international technology events, including UAtech Venture Night (Web Summit Vancouver). Dmytro is the author of a scientific paper addressing the challenges of testing multimodal AI-agent systems, as well as the author of the book “AI Systems Testing and Assessment: An Engineering Guide,” which presents an engineering framework for evaluating the behavior and effectiveness of AI systems.
In advertising-related projects, Dmytro has contributed to the development of AI-powered platforms that automate campaign creation, creative generation, audience targeting, performance analysis, and predictive optimization across major advertising ecosystems such as Google Ads, Meta (Facebook and Instagram), and YouTube.
This masterclass provides a structured and practice-oriented overview of how AI-driven systems analyze audience behavior, adapt advertising creatives in real time, and optimize performance through continuous learning. Participants will gain both conceptual clarity and applied insight into how machine learning models are used to improve engagement, efficiency, and return on advertising investment.
Key discussion topics include:
How AI Analyzes Audience Behavior Explore how AI systems process behavioral, contextual, and customer data to understand user intent and build actionable audience segments.
AI Processing and Audience Segmentation Learn how raw advertising metrics are transformed into meaningful signals and how AI identifies relationships between performance indicators beyond isolated KPIs.
AI-Powered Creative Adaptation Understand how artificial intelligence dynamically adapts visuals, copy, formats, and calls to action to different audience segments in real time.
Measuring and Evaluating Creative Performance Examine how AI models assess creative effectiveness using combined performance signals such as CTR, CVR, engagement, and ROAS.
Predictive Optimization and Decision Support Discover how AI systems predict performance decline, detect creative fatigue, and recommend timely actions such as creative refreshes or campaign pauses.
Continuous Learning and Optimization Gain insight into how AI systems learn from past campaigns, accumulate knowledge, and improve future advertising performance.
Q&A Session Participate in an open discussion featuring real-case scenarios, practical questions, and expert insights from the speaker.
Additional Insights
Participants will come away with a clear understanding of how automated creative adaptation and predictive optimization can reduce manual campaign management, improve decision-making speed, and support scalable advertising strategies. This masterclass is ideal for professionals seeking to integrate AI-driven approaches into modern digital advertising workflows.
Date: December 5, 2025 Time: 16:00 (UTC+4) Location: Online (access details will be provided to registered participants)
Register Now
Do not miss this opportunity to learn from an expert at the intersection of AI systems testing and data-driven advertising. Register today for “Next-Gen Ads: Automated Creative Adaptation for Smarter Targeting” and gain practical insights into building smarter, more adaptive, and more efficient advertising systems.
Join us on December 5, 2025, and elevate your advertising strategy with structured, expert-led insights into next-generation AI-powered ads.
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