AI in E-commerce: Trends, Tools, and Practice 2023

Join us for the online masterclass “AI in E-commerce: Trends, Tools, and Practice 2023” with Kostyantyn Bondar, founder of DarinX and an experienced expert in AI-driven digital products and e-commerce solutions.

Date: July 7, 2023
Duration: 2–2.5 hours
Location: Online

Masterclass by Kostyantyn Bondar, Founder of DarinX

We are pleased to present an in-depth online masterclass led by Kostyantyn Bondar, founder of the international IT company DarinX and a practitioner with extensive experience in building AI-powered products for global markets. The masterclass was designed for marketers, e-commerce business owners, product managers, and entry-level AI specialists seeking a clear, practical understanding of how artificial intelligence can be applied in real e-commerce operations.

About Kostyantyn Bondar:

Kostyantyn Bondar is the founder of DarinX, an IT company he built from the ground up and successfully positioned on the international market as a reliable custom software development partner. Over the course of his career, he has delivered more than 100 projects for clients in the United States, Europe, and Ukraine, covering web, mobile, and AI-driven solutions. Under his leadership, DarinX generated over $100,000 in revenue on the Upwork platform and was recognized in the Clutch ranking among the top outsourcing companies in Ukraine.

In addition to his entrepreneurial work, Kostyantyn acts as a strategy and product consultant for startups, helping teams design scalable architectures, define long-term technology roadmaps, and implement AI solutions with measurable business impact. His portfolio includes the delivery of MVPs and AI integrations at Pibox.com, where implemented solutions contributed to a 20% revenue increase, as well as the development of browser extensions with a million-user audience.

Kostyantyn is also an active contributor to the IT community. He has spoken at major industry events such as AI Summit Kyiv 2020, participated in round tables and hackathons, and consistently supports the growth of distributed teams through effective remote work systems.

Workshop Program: “AI in E-commerce: Trends, Tools, and Practice 2023”

1) Introduction (10 minutes)

  • Introduction of the speaker and participants
  • What AI represents within the modern e-commerce ecosystem
  • Why 2023 became a turning point: the rise of generative AI, automation, and personalization

2) AI Trends in E-commerce 2023 (20 minutes)

  • The rise of Generative AI (ChatGPT, Midjourney): content creation, product descriptions, visual assets
  • Real-time personalization: recommendation engines, dynamic storefronts
  • AI chatbots and voice assistants to increase conversion rates and provide 24/7 customer support
  • Demand forecasting and intelligent pricing (dynamic pricing)
  • Visual search and AI-powered image processing
  • Industry leaders’ examples: Amazon, Shopify, AliExpress, Wildberries

3) AI Tools Relevant for E-commerce (25 minutes)

Content and Marketing

  • ChatGPT / Jasper — copywriting, SEO, email campaigns
  • Midjourney / Stable Diffusion — image generation, photorealistic product visuals
  • HubSpot AI, Mailchimp AI — marketing automation

Operations and Analytics

  • Google Analytics with AI-driven insights
  • Shopify AI (Shopify Magic)
  • Dynamic Yield / Insider — personalization platforms

Customer Support

  • Zendesk AI, Intercom AI — automated responses, request classification
  • Live demonstration of 2–3 tools in real time

4) Key AI Use Cases in E-commerce (20 minutes)

  • Conversion growth through personalization (example: +20–30%)
  • Automatic generation of 1,000+ product descriptions per hour
  • AI-powered recommendations increasing average order value by 10–15%
  • Reducing customer support costs by up to 40% using chatbots
  • Demand & supply forecasting to optimize warehousing and logistics

5) Practical Session (30–40 minutes)

Participants created an AI-powered mini product project:

Practice 1: Content Generation for E-commerce

  • Creating a product description (framework: benefits → features → CTA)
  • Generating SEO titles and keywords
  • Creating advertising banners and images

Practice 2: AI Personalization

  • Demonstration of recommendation setup (example using Shopify or a personalization tool)
  • User data analysis → selection of the appropriate AI mechanism

Practice 3: Mini Chatbot for an Online Store

  • Scenario creation and training based on FAQ content

6) How to Implement AI in Business: A Step-by-Step Plan (15 minutes)

  • Process analysis: identifying what can be automated
  • Defining AI goals: conversion growth, cost reduction, LTV increase
  • Selecting tools (low-code / no-code)
  • Pilot launch within one product area (MVP)
  • Scaling and ROI evaluation

7) Q&A and Review of Participants’ Cases (15–20 minutes)

Registration for this event is now closed