Today we will talk about QuickPricer, a professional mortgage calculator for brokers, developed at A&D Mortgage under the leadership of Senior UX/UI designer Artur Sakhabutdinov. This digital product has become a real success story in the US mortgage lending market. A&D Mortgage, a Florida-based lender, made a breakthrough in 2023 and entered the top 10 mortgage lenders in the US according to Forbes. QuickPricer played a major role in this achievement: thanks to it, the number of mortgage applications from brokers increased by 51% in just one year. This result is impressive, especially considering that the author of the product worked on it thousands of miles away from Ufa, Russia, and brokers in all 50 US states began to use the calculator.
Previously, in the US mortgage lending market, loan appraisal was a tedious process that took hours, required manual calculations and constant interaction with lenders. QuickPricer changed everything. QuickPricer is a real-time AI-powered pricing system that enables mortgage brokers to instantly price loan options for their clients. Accoding to brokers feedback designed QuickPricer provides instant and 100% accurate pricing on non-classified, government, and traditional loans. This innovative tool has reduced the loan pricing process from hours to seconds, revolutionizing the way brokers work and the way borrowers receive loan offers. In this article, we will look at the goals and impact of QuickPricer, the competitive landscape of similar tools, broker feedback, and the research-based development approach Artur used to achieve success.
QuickPricer has had a profound impact on the mortgage lending process in the United States. Its goal is simple but effective: to provide instant, personalized pricing on loans for any scenario defined by a broker. QuickPricer “uses advanced AI and machine learning algorithms to analyze massive amounts of market data and loan characteristics,” generating customized prices in real time without the need for manual labor. By eliminating spreadsheets and long interest rates, the platform “streamlines workflows, increases efficiency, and drives business growth” for lenders. The platform has an “intuitive interface accessible from any device,” so brokers can evaluate loans “anytime, anywhere” — even on the go. This means a broker can enter a borrower’s credit score in the car, type of income documentation, property information, etc. and immediately receive the best loan programs and available rates without having to wait for a rate department to respond. After a brokers gets a loan details he can share it with his borrowers.
According to UX researches that Artur Sakhabutdinov conducted an average brokes has 10-15 borrowers at a time so it’s why very important to give a brokers loans in a seconds. Artur shared his thoughts to publish the QuickPricer for any brokers also even they are not a A&D Mortgage partners yet — let’s give the the best product for free it’s what Artur sayd. And they mady it. QuickPricer’s speed and ease of use “have set a new standard for the entire mortgage industry” in terms of user-friendliness and turnaround times. It allows brokers to provide clients with immediate quotes and options, making the lending process more transparent and convenient for borrowers.
As A&D CEO Max Slyusarchuk notes, “QuickPricer is the foundation of our technological advancements, and its success is a clear indicator of our commitment to business growth and significantly improving customer satisfaction.” In short, QuickPricer has revolutionized mortgage appraisals, raising the bar for both speed and accuracy in the industry.
Broker reception and feedback
Perhaps the strongest evidence of QuickPricer’s impact comes from the brokers themselves. Mortgage brokers across the United States have embraced the tool, quickly becoming a “broker favorite” for making their jobs easier. Many brokers have shared glowing testimonials about how QuickPricer has changed their workflow. For example, at a major industry conference (the Florida Association of Mortgage Professionals Conference), brokers raved about QuickPricer, calling it a “game-changer” in the way they quote loans. In one video testimonial, a broker explains that when searching for the right program for a client, he will use QuickPricer to get the best deal… “It will save you 90% of your time evaluating a loan.” That 90% time savings is no exaggeration – it represents a reduction from approximately 20–30 minutes or more per scenario (using manual pricing plans or slow web portals) to a few seconds with QuickPricer. Brokers also value accuracy; prices are always up to date and 100% consistent with A&D’s pricing plans, which increases trust in the quotes provided.
Some brokers noted that QuickPricer’s ease of use (with a clear user interface and one-size-fits-all form) allows new loan officers to get up to speed quickly, with less training required compared to other lender portals. Borrowers have also felt the impact indirectly: when brokers offer instant quotes, borrowers receive faster service and greater transparency about their requirements. This has led to increased satisfaction and trust. Indeed, A&D’s internal ratings and external reviews have improved significantly; after QuickPricer launched, the tool received a Google user rating of 4.45 (up 37% from the previous year).
Overall, broker reviews were extremely positive, and QuickPricer was often cited as a must-have tool that made their work easier and their clients happier. Positive broker reviews further strengthened QuickPricer’s reputation in the market.
Research-driven design: Artur Sakhabutdinov’s approach
QuickPricer’s development followed a rigorous, exploratory design process. From the outset, the approach was UX-first, with every design decision based on real user data and business goals. The work began with extensive research on the US mortgage market and existing pricing tools, including an examination of how brokers price loans, what software or websites they use, and where process bottlenecks occur. Brokers in different states across the US were interviewed to capture a wide range of perspectives. These interviews revealed common challenges: pricing was too slow, data often had to be re-entered into multiple systems, obtaining quotes for loans without QM was cumbersome, and brokers frequently had to contact account managers for a pricing scenario. Brokers also described their expectations: a tool that could instantly display pricing options, allow easy customization of scenarios (FICO, LTV, etc.), and be accessible both on mobile devices and off-site. The process included feedback not only from external users but also from internal stakeholders, such as the CEO of A&D Mortgage (Max Slyusarchuk), client managers, and the broker support department, who regularly address brokers’ inquiries. This customer development (custdev) research ensured that the product concept aligned with actual needs. As a result, QuickPricer was designed as a single-page application with clear prompts, allowing brokers to enter scenario data on one screen and receive instant results without navigating multiple pages or waiting for emails. The results screen displayed the loan program with rates, costs, and points clearly indicated, enabling brokers to compare options quickly for their clients. All product and interface decisions were grounded in preliminary research, identifying the “jobs to be done” and the sources of broker dissatisfaction to create a solution that felt both natural and necessary in their workflow.
Early in the process, prototypes of the QuickPricer interface were developed, ranging from wireframes to interactive Figma mockups, to visually illustrate how brokers would enter scenario data and view pricing results. Rather than designing in a vacuum, early versions of the QuickPricer tool were demonstrated to company leadership, brokers, and other subject matter experts to gather feedback. By showing prototypes to real brokers, he was able to observe how they interacted with the design and where they struggled. After usability tests were sent brokers a survey at Google forms to get more information about broker’s feelings after QuickPricer use, customers and their work style. This user feedback loop was critical. For example, if brokers involved in testing discovered a field that was unclear (for example, they weren’t sure how to enter a unique revenue scenario). Artur also A/B tested key design elements with a group of friendly brokers. In one case, the team might try two versions of a results screen: one with a simple list of the best loan options, and one with a detailed table of multiple options. Testing revealed which approach brokers preferred, and which approach resulted in faster decision-making, which informed the final design. A decision was made not to add a comparison option in order to eliminate visual noise in QuickPricer. These feedback and refinement cycles were repeated over and over until the product reached a state of perfection. This continuous iteration ensured that usability was optimized: every unnecessary click or question was removed, and all information on the screen was tailored to brokers’ needs.
First QuickPricer scratch
Prototyping wasn’t limited to just the UI mockup; it also included workflow modeling. Artur worked closely with A&D’s IT, sales and broker support teams to ensure that once a broker received a QuickPricer quote, subsequent steps (like registering a loan or saving a scenario) were seamless. Before the full launch, QuickPricer underwent beta testing with select leading A&D brokers. Their use in real-world conditions was the final validation.
The result of this painstaking prototyping and testing phase was a polished user interface that felt simple and reliable from day one. This approach, combining UX design best practices, constant user feedback, and rapid iteration, became a hallmark of effective leadership in product development.. Thanks to him, QuickPricer was not only created quickly, but also designed with the target audience in mind.
Clickable prototype in Figma
Broker's responses to the survey after usability testing
UX architecture and technical Innovations
From a technical analysis and UX architecture perspective, QuickPricer looks like a modern, high-performance web application focused on speed. The interface is designed with responsiveness and clarity in mind: brokers can access QuickPricer from a desktop in the office, a tablet at the door, and even an open smartphone in the field, all while enjoying an always-on interface. The UI uses dynamic form components that show or hide fields based on the loan type (for example, if a broker selects the “No QM” scenario, additional fields for the bank statement income may be displayed). Artur’s design constrains this structure with thoughtful interactions, ensuring that the interface is not overloaded by the user. On the outside, QuickPricer integrates with A&D Mortgage’s pricing engine and product database. An important aspect is innovation is the use of AI and machine learning algorithms to drive the structure of the mortgage pricing process.
According to HousingWire, QuickPricer “analyzes massive amounts of data and loan characteristics” in real time. Chances are, this means taking data like credit score price adjustments, loan-to-value ratio adjustments, state-specific fees, etc., and processing it instantly. The architecture can use caching and pre-calculation for common events so that most quotes are actually returned within a split second. The result is personalized, real-time pricing without the erratic lag that plagues older pricing systems. QuickPricer doesn’t just spit out a quote, it provides a full breakdown of pricing (rate, points, fees, etc.) in a user-friendly format. There was a need to balance granularity and readability so that brokers could confidently discuss options with borrowers. By integrating compliance checks and filters into the pricing engine, QuickPricer ensures that quotes are not only consistent but also accurate and high-quality — brokers are not offered a loan program that their borrower is not eligible for. This increases the number of inquiries and increases trust in the tool.
Another aspect of the user experience is how QuickPricer is integrated into the overall broker workflow. Artur designed it as a modular component of the digital A&D ecosystem. For example, brokers can go to QuickPricer from the partner portal dashboard and, after invoicing, click “Submit a quote” to convert the quote into a full-fledged claim in the system. This tight integration (which some competing solutions lack) minimizes the end-to-end process for the user. From a UI design perspective, I am reducing pricing time by 90%, considering optimization at every level — from the server response to the front-end visualization. The end result for the user is instant feedback: as one broker described it, it “quickly generates offers for various credit events, resulting in them engaging in informed discussions with borrowers” and even “increasing loan conversion rates” for their business. In summary, QuickPricer’s technical design, which combines the reliability of AI-powered, device-agnostic user interface, ensures that cutting-edge technology can be used to deliver a superior user experience in fintech.
Business Impact and success metrics
The implementation of QuickPricer has had a measurable economic impact on A&D Mortgage’s business. By significantly improving the service quality and efficiency of brokers, QuickPricer has attracted more clients. According to A&D Mortgage and independent industry award like HousingWire, the tool has led to “a 51% increase in broker loan applications in 2023 compared to the previous year.”
In other words, once brokers had QuickPricer at their fingertips, they began submitting twice as many loan cases and applications to A&D, representing a significant increase in volume. This is likely because brokers who previously would not have bothered to create an estimate (due to the time investment) could now do so in seconds, or they chose A&D over its competitors because A&D made it so easy to get quotes. QuickPricer has also reduced the average loan review time by 90%, as noted earlier. What used to take 20-30 minutes (gathering borrower information, checking matrices, calling customer service, etc.) now takes a couple of minutes or less to get a full quote. These time savings translate directly into lower costs and allow brokers (and A&D’s sales team) to handle more clients at once. The speed from quote to closing has also improved. With QuickPricer’s instant results, brokers can lock in rates faster, reducing the chance of a borrower losing interest or market rates changing before a deal is closed. In fact, user data has shown that providing instant quotes through QuickPricer has helped increase loan conversion rates and reduce operating costs for both brokers and lenders.
A&D Mortgage management attributes much of its recent growth to these types of technology innovations. QuickPricer’s impact has been so significant that it has helped A&D gain national recognition: the company was named one of the top 10 wholesale mortgage lenders in the U.S. by Forbes and rose in the non-QM rankings to become one of the top five (and then number one) non-QM lenders in the country. These achievements “were instrumental” in 2023–24 thanks to QuickPricer’s success. Additionally, increased broker satisfaction is reflected in customer loyalty and referral rates: A&D’s Net Promoter Score (NPS) has increased, given its rising Google ranking (to 4.45) and rave reviews.
QuickPricer has also received industry recognition: Not only did it make HousingWire’s Tech100 Mortgage list in 2024, but it has also helped A&D win innovation awards like the 2024 National Mortgage Professional’s Choice Mortgage Brokers Gold Award (judges cited QuickPricer’s impact on the broker experience). In short, the tool has demonstrated both user metrics (faster service, higher satisfaction) and business metrics (more loan originations, higher conversion rates, market recognition), illustrating how a well-executed fintech product can deliver a strong return on investment (ROI). As Nick Augustinov, CIO of A&D Mortgage, noted, “QuickPricer is an incredibly successful commercial product… vital to the lives of thousands of brokers across America every day. It increased the number of loan applications from brokers in our company by 51% in 2023.” These numbers speak for themselves.
Every day, the company's products, designed by Artur, benefit thousands of people across all US states by making their daily work easier and better, saving time for all 6,000 A&D Mortgage company partners, as well as tens of thousands of American borrowers who use Artur’s design solutions every day.
Nick AvgustinovCIO at A&D Mortgage
Industry recognition for AI Innovation
QuickPricer’s influence was not limited to broker adoption and business growth. In 2024, the platform was honored with the Globee® Award for Achievement in Artificial Intelligence, a recognition reserved for products that demonstrate outstanding use of AI to solve real-world business challenges. The award jury highlighted how QuickPricer’s AI-powered pricing engine could instantly process complex Non-QM and conventional loan data — a capability that had previously required significant manual effort and expertise.
This accolade placed QuickPricer alongside leading global AI-driven solutions and reinforced A&D Mortgage’s position as a technology innovator in the mortgage space. For brokers, it was further validation that the tool they relied on daily was not just convenient, but a recognized leader in applying artificial intelligence to improve speed, accuracy, and decision-making in lending.
Judges praised A&D Mortgage for its “clear focus on innovation, leveraging AI technology to streamline internal processes and enhance client-facing products.” Another judge noted, “The Quick Pricer tool and AI-enhanced AIM Partner Portal significantly improve operational efficiency and service quality,” while another highlighted the company’s “commitment to educating industry professionals on AI, setting a commendable standard in the industry.”
“We are incredibly honored to receive this award,” said Max Slyusarchuk, CEO of A&D Mortgage. “This recognition highlights our groundbreaking achievements in integrating AI into the mortgage industry. Our innovative AI-driven tools, such as the Quick Pricer and AIM Partner Portal, have revolutionized the way we operate, enhancing efficiency, accuracy, and customer satisfaction. We are dedicated to continuing our leadership in technological advancements and setting new standards for excellence in the mortgage sector.”
Globee Awards Judges Feedback
Industry recognition from HousingWire
QuickPricer’s innovation also earned it a place on the HousingWire Tech100 Mortgage 2024 list — one of the most respected rankings in the U.S. mortgage and real estate technology sector.
The Tech100 program recognizes the most innovative and impactful technology companies serving the mortgage industry. HousingWire’s editorial team highlighted QuickPricer for “setting a new benchmark in loan pricing speed and accuracy” and for enabling brokers to quote complex Non-QM and conventional loans in seconds instead of hours.
This recognition placed A&D Mortgage alongside leading mortgage technology providers nationwide and underscored the strategic importance of QuickPricer in modernizing broker workflows. For industry professionals, inclusion in the Tech100 serves as an authoritative signal that QuickPricer is not just a useful tool, but one of the most influential mortgage technology innovations in the U.S. market today.
A&D Mortgage Company Profile
A product-oriented UX
Behind QuickPricer’s success is Artur Sakhabutdinov’s vision and leadership at the intersection of UX design and product strategy. QuickPricer was designed not merely as a user interface, but as the fastest and most convenient business solution for mortgage brokers in the United States. With a deep understanding of the needs of brokers and the mortgage business, he was able to transform QuickPricer into a tool that delivers real business results (more loans, happier partners) while still offering an elegant user experience. Design decisions were directly tied to measurable metrics, with each improvement aimed at reducing task completion time, increasing onboarding rates, or enhancing user satisfaction.
His approach demonstrated that UX is not just about aesthetics or usability in isolation, but about improving speed and efficiency in line with business KPIs. For example, by speeding up the pricing process by 90%, he directly impacted A&D’s bottom line and growth trajectory. By conducting exhaustive user research and iterative testing, he de-risked the product development and focused on a solution that hit the mark early on, a reflection of both design thinking and agile execution. Moreover, work on QuickPricer demonstrates the importance of speed in product development. In the competitive fintech environment, being first (or best) to market with a new feature can be a huge advantage.
Methodology, based on rapid prototyping and user feedback, allowed QuickPricer to be developed and refined quickly without sacrificing quality. This combination of speed and user-centric design gave A&D Mortgage a head start and has become a role model for fintech product teams. As the UX lead, Artur also collaborated effectively with cross-functional teams, from the AI engineers developing the pricing algorithms to the sales and support teams promoting the tool to brokers. Cross-team synergies ensured that QuickPricer’s UX architecture was seamlessly aligned with its technical capabilities and business processes (such as seamless integration with the loan origination and eligibility systems).
QuickPricer is a shining example of how a UX leader with an exploratory mindset and a business focus can create a product that not only delights users, but also delivers strategic value.
Conclusion
QuickPricer’s journey from concept to award-winning product illustrates the power of user experience innovation in fintech. The instant pricing capability set a new standard, forcing competitors to improve and ultimately benefiting the mortgage market as a whole by providing a faster, more transparent service. QuickPricer also demonstrates how integrating AI technology with a deep understanding of user workflows can lead to significant efficiency gains – a 51% increase in loan applications and significantly higher conversion rates underscore the impact. For product managers, UX designers, and fintech professionals, the story of QuickPricer is instructive. It teaches that a deep understanding of customer needs, coupled with bold technology implementation and iterative design, can drive both user satisfaction and business success.
Artur Sakhabutdinov’s role as a product-focused UX leader has been instrumental in achieving this outcome, demonstrating that UX is not just about making software usable, but also about effectively solving a problem. As the mortgage industry continues to evolve through digital transformation, QuickPricer stands as a milestone — an example of how quickly intelligent tools can change industry expectations. At the core of this achievement is the combination of design and product strategy, turning a complex process into a competitive advantage. QuickPricer is more than just a pricing tool; it is an example of innovation where UX design has delivered tangible business value, earning it a place as the “new benchmark” in mortgage technology and a catalyst for market change.
Artur Sakhabutdinov is a product-focused UX/UI designer with international experience in fintech and B2B technologies. His work has directly influenced the U.S. and Russian markets, earning industry recognition and delivering measurable business results.
In the U.S., Artur served as lead designer for QuickPricer, a mortgage tool for A&D Mortgage that increased application volume by 51% and cut loan calculation time by 90%. The product won multiple awards, including the HousingWire Tech100 Mortgage Award, a Gold Globee® for Achievement in Artificial Intelligence, and a Stevie® Award for innovation in mortgage technology.
Artur specializes in creating scalable, user-centric digital products, from high-load banking platforms to telecom systems, combining user research, design strategy, and process development to turn complex systems into intuitive services.
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